GQ Magazine: The Conde Nast Family’s Autistic Child.

As a fitness author who walks the walk, I’d like to see more people think critically when it comes to “the newest thing.” Behind EVERY newest thing is money. New fashions for fall. New tech. New cars. It’s all about making a buck.

People overwhelmingly reject the basic truths of health and fitness because they are “too difficult” and instead chase every new money-making fad as if it were a promise of a magic cure-all.

"This old pro, a copywriter, a Greek named Teddy, told me the most important thing in advertising is ‘new’. It creates an itch."
—Don Draper in Mad Men 

Cryotherapy is bullshit. Detox is a completely fabricated concept. There are no “superfoods.” Extreme stretching is damaging to muscle, tendons and joints. 

Online is epidemic with this kind of crap because people want to believe in the “new” and the “easy.” Idiots write bullshit like this latest lunacy from off-the-rails GQ magazine, the Conde Nast family’s autistic child. Sadly, humans have an unquenchable need to believe nonsense, to follow, to be told what to do.

As for this cryotherapy screed, if you work out with proper form utilizing challenging yet manageable weight/resistance, you will not get injured in the first place. Only morons continue to work out once they’ve injured themselves. But to be so gullible as to believe freezing themselves makes any sense whatsoever reveals how detached from common sense some are.

Consider the source of this air-headed garbage: the writer states this:

"Since I was between sets—checking all of my social media pages and taking selfies—I took the time to Google this procedure."

Lamar Dawson cluelessly admits to being in-the-way, useless dead weight in the gym by revealing “between sets”  to taking up valuable space and distracting herself from the task at hand by engaging in social media, googling, and taking selfies rather than keeping her mind on her "workout"—such as it is.

Go home, Lamar. Seriously. People are waiting for that machine.