Geezercise

A recent article on GQ’s website is a not-so-stealthy advertisement for Optimum Nutrition.

In a piece written by Mick Rouse he explains the importance of protein and the relative bargain that protein powder represents, it being cheaper than foods high in protein like meat, and more convenient to prepare and ingest, since a protein shake requires about one minute of prep time compared to a meat source such as chicken or beef.

The writer, and by association, Conde Nast’s GQ magazine, recommends just one single product, going on and on for two long paragraphs about it’s estimable qualities. Any newbie only recently being made aware of the importance of protein reading this might conclude that this writer or magazine did its due diligence and after much research rated Optimal Nutrition Gold Standard Protein as the best, when nothing could be further from the truth. Quality is the most important factor in protein powders, not taste or mixability. 

www.labdoor.com is an independent laboratory that tests all major brands of proteins, vitamins and other supplements, rating them in order of quality and cost. Visit their website to see where your current supplements stand in this regard.

Currently Labdoor rates the GQ-recommended ON Protein at #22. That means that 21 other products rated higher. Classic bodyuilder Arnold Schwarzenegger-branded Muscle Pharm brand comes in way down the list at #43, and 1980s phenomenon Rich Gaspari’s brand is currently being sued by UFC Fighter Lyman Good for its Anavite supplement surreptitiously containing a pharmaceutical steroid resulting in Good being banned from competition for 6 months. This ingredient was not listed in the ingredients section of the label and Good unknowingly and unintentionally consumed it.

The video related to this is HERE.