Wednesday, July 15, 2009

Average Joe Is Now A Fitness Guru

How is it that people respond so favorably to "fitness gurus" with average physiques telling them how to get into shape? People would laugh at a poor person telling them how to get rich. People would scoff at a disheveled guy in raggedy clothes asking them to buy his no-fail fiscal strategies for success. Yet they pay money to guys who aren't fit, firm and healthy to tell them how to get fit, firm and healthy?

Why do people buy into Oprah's choice of Bob Green as a "fitness expert", when both Madonna and Michelle Obama have better arms on them than Bob Green does? Or the bloated and puffy ponytailed Tony Little, or the love-handled guys who hawk ab machines on late night infomercials?

It isn't just on TV, either. Over the decades I have seen countless "personal trainers" in gyms from Gold's Hollywood to World Gym San Francisco to Crunch in New York, who look as if they have never worked out a day in their life. They cover themselves from head to foot thinking baggy sweats disguise their complete lack of toned muscle —yet clients are paying them $75-$100 an hour to create a new physique for them.

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